On Sept. 28, Mars, M&Ms parent company introduced their newest "spokescandy." For the first time in a decade a new color has joined the lineup. Say hello to Purple!
The original chocolate candy crew, Red, Orange, Yellow, Green, Blue and Brown, is joined by Purple "designed to represent acceptance and inclusivity." She has a "charm and quirky" nature driven by "self-awareness, authenticity and confidence." according to a statement from Jane Hwang, global vice president at Mars Wrigley.
"There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self – our new character reminds us to celebrate what makes us unique," Hwang said in a statement. "Our purpose story is just getting started and the introduction of our newest M&Ms spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&Ms can."
As part of the introduction, Mars released a music video by Purple titled "I’m Just Gonna Be Me," with one dollar donated up to $500,00 to the non-profit Sing for Hope for every stream. The company also announced the the M&M’S FUNd, with the goal to increase a "sense of belonging" for 10 million people by 2025.